I build on my experience as a marketing leader, delivering business success for midsize companies through a process that identifies business insights, crafts marketing strategies, and drives execution in the marketplace. I have held P&L and global leadership responsibility in organizations ranging from $200MM to $1B in the industrial and consumer products industries, including commercial printing, consumer packaging, food, beverage, and musical instruments. More recently I have applied my experience consulting with a variety of businesses across manufacturing and service industries. I have a unique combination of experience across multiple levels of the supply chain developing and delivering successful strategic marketing plans. I'm skilled at expanding businesses and brands into adjacent industry segments and complementary product categories. I implemented comprehensive sustainable packaging programs among manufacturers and customers. I like to develop, coach, manage and motivate diverse cross-functional high performing teams that overcome barriers and deliver results on time and on budget.
Specialties: Strategic planning, marketing planning, marketing communications, branding and positioning, sustainability, sustainable packaging solutions, new product development, customer value management.
Nalini Goolsarran, is a Digital Marketer in Fairfield County. Nalini enjoys empowering her clients to utilize technology in an effective manner that better serves their needs and reach their clients digitally. It was this very passion for helping people and bridging the technology gap that inspired her to found EdgeSpace Marketing in 2017. As an entrepreneur, Nalini works closely with her peers, local small businesses and not-for-profits to implement innovative solutions that support the ever changing technology landscape.
Nalini graduated SUNY College of Buffalo in 2005 with her Bachelors of Science in Computer Information Systems. After which, Nalini enthusiastically began her career as an IT professional in the financial sector. It was during this time that she discovered how having the right technology influenced the employee experience and subsequently, the customer journey. Nalini later transitioned to Communications and Project Management positions in the greater New York City area, Bermuda and Cayman Islands. Being flexible and able to learn quickly, Nalini became adept at transforming business practices and streamlining communications.
In her leisure time, you can find Nalini volunteering in her community and mentoring the next generation. She also paints acrylic canvases inspired by Eastern and African cultures and teaches Indian and Caribbean dance classes. Follow her on Facebook & Instagram to see her work (@dancing_l0tus).
To learn more about her professional experiences, visit her LinkedIn profile.